Axis Africa Business & Tourism Forum
Building bridges, growing economies and shaping futures between Atlanta and Africa
Time & Location
Jun 17, 2026, 9:00 AM – 4:00 PM EDT
The Gathering Spot ATL, 384 Northyards Boulevard NW, Atlanta, GA 30313, USA
About the event
The AXIS Africa Business Forum is a flagship business convening within the Taste of Mzansi:
World Cup 2026 programme, a cultural and economic activation anchored in Atlanta, Georgia, running from 11–24 June 2026.
The Forum takes its name from the concept of an axis, a fixed point around which things turn. In this context, it represents Atlanta's growing position as the strategic axis connecting African and African American business communities, and the broader vision of a South Africa–Atlanta economic corridor now formalised through Atlanta + Pan-African + Diaspora ecosystems.
Against the backdrop of the FIFA World Cup 2026, a moment of unprecedented global attention on Atlanta, the AXIS Forum seizes a generational opportunity to convene senior business leadership, diaspora investors, financial inclusion stakeholders, and trade development partners to unlock substantive, bankable partnerships between Atlanta, South Africa, and the Continent.